This article aims to classify and order the decisive factors in defining the quality of the service of an online purchase. According to research, the growth of electronic ecommerce, a great business opportunity and the ...

This study examines the impact of digital marketing on social media on the purchasing decisions of university students at IFPE - Igarassu Campus. The research employs a mixed-methods approach, combining a bibliographical ...

With the growth of e-commerce, it has become increasingly easier to purchase products from anywhere in the world quickly and affordably. This evolution has provided greater accessibility, variety, and competitive prices, ...